
Memes spread faster when they contradict the viewer’s self-image, triggering surprise that elevates memory and sharing intent.
Hooks that pause mid-sentence to reveal a 'secret' raise click-through rates more than explicit benefits or guarantees.
Content nudges shaped by color psychology can triple shares if the palette subtly signals scarcity without stating it.
Paradoxically, memes with minor factual inaccuracies often spread further than perfectly accurate ones due to curiosity-driven correction loops.

Memes spread faster when they contradict the viewer’s self-image, triggering surprise that elevates memory and sharing intent.
Hooks that pause mid-sentence to reveal a 'secret' raise click-through rates more than explicit benefits or guarantees.
Content nudges shaped by color psychology can triple shares if the palette subtly signals scarcity without stating it.
Paradoxically, memes with minor factual inaccuracies often spread further than perfectly accurate ones due to curiosity-driven correction loops.