A shorter onboarding sprint can double activation by reducing cognitive load—users decide within 90 seconds, not 10 minutes.
Introducing a ‘ghost onboarding’ delay—revealing features later—triples referrals as users feel in control, not rushed.
Welcome emails that show real-time social proof from non-primed users outperform feature tours by 50% in long-term retention.
Surprisingly, nudging users to invite friends before they complete setup increases referrals more than post-setup prompts.
A shorter onboarding sprint can double activation by reducing cognitive load—users decide within 90 seconds, not 10 minutes.
Introducing a ‘ghost onboarding’ delay—revealing features later—triples referrals as users feel in control, not rushed.
Welcome emails that show real-time social proof from non-primed users outperform feature tours by 50% in long-term retention.
Surprisingly, nudging users to invite friends before they complete setup increases referrals more than post-setup prompts.
