A tiny social nudge can outperform blockbuster content, with micro-boosts from strangers triggering exponential sharing.
Humans imitate trends more when they’re uncertain than when they know they’re being watched, paradoxically fueling virality.
Negative emotions like anger spread faster than joy online, yet calmer, well-structured posts accumulate deeper engagement over time.
Virality hinges less on novelty and more on a specific timing window where audiences feel a shared, urgent need to react.
A tiny social nudge can outperform blockbuster content, with micro-boosts from strangers triggering exponential sharing.
Humans imitate trends more when they’re uncertain than when they know they’re being watched, paradoxically fueling virality.
Negative emotions like anger spread faster than joy online, yet calmer, well-structured posts accumulate deeper engagement over time.
Virality hinges less on novelty and more on a specific timing window where audiences feel a shared, urgent need to react.
