A comeback tale: how Apple refocused, redesigned, and reframed itself to redefine personal computing.
Apple's mid-90s drift: thinning margins, messy product lines, and a leadership vacuum risking bankruptcy.
Jobs returns, ends chaos, and pushes for ruthless focus, clear questions, and a story worth telling.
A four-quadrant product grid forces discipline, killing redundant models to concentrate on core bets.
Brand rebirth through a bold idea: reframe Apple as a beacon for creative outsiders and bold thinking.
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