Learn the art and science of negotiation — BATNA, anchoring, integrative bargaining, and the tactics used by world-class negotiators in business, diplomacy, and everyday life.
Learn the art and science of negotiation — BATNA, anchoring, integrative bargaining, and the tactics used by world-class negotiators in business, diplomacy, and everyday life.
Roger Fisher and William Ury's "Getting to Yes" (1981), developed through the Harvard Negotiation Project, introduced principled negotiation and the concept of BATNA (Best Alternative to a Negotiated Agreement), selling over 15 million copies and becoming the standard text in negotiation courses worldwide. Former FBI hostage negotiator Chris Voss's technique of "tactical empathy" and calibrated questions like "How am I supposed to do that?" has been shown to be highly effective in both high-stakes and business negotiations. Research by Northwestern's Leigh Thompson found that 93% of negotiators fail to identify integrative ("win-win") opportunities even when they exist, defaulting instead to distributive ("zero-sum") tactics.
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