Persuasion as alignment: credible, clear, and connected—and always ethical.
People comply more when a request is framed as a small loss rather than a potential gain.
The scent of clean laundry can increase generosity by triggering associations with trust and responsibility.
We mirror strangers' postures unconsciously, which makes them more likely to agree with our proposals.
The certainty of a commitment felt, even if vague, dramatically boosts future follow-through despite initial doubt.
Persuasion as alignment: credible, clear, and connected—and always ethical.
People comply more when a request is framed as a small loss rather than a potential gain.
The scent of clean laundry can increase generosity by triggering associations with trust and responsibility.
We mirror strangers' postures unconsciously, which makes them more likely to agree with our proposals.
The certainty of a commitment felt, even if vague, dramatically boosts future follow-through despite initial doubt.
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