Technology

JPG vs PNG: Which Image Format Should You Use?

Understanding when to use JPG vs PNG for best quality and smallest file sizes.

Superlore TeamJanuary 21, 20262 min read

JPG vs PNG: Choose the Right Format

Both JPG and PNG are image formats, but they work differently. Using the wrong one means either poor quality or unnecessarily large files.

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The Quick Answer

| Use Case | Best Format |
|----------|-------------|
| Photos | JPG |
| Screenshots | PNG |
| Graphics with text | PNG |
| Logos | PNG |
| Web photos | JPG |
| Images needing transparency | PNG |
| Large photos for email | JPG |
| Social media photos | JPG |

How They Differ

JPG (JPEG)

Lossy compression: Reduces file size by discarding data

  • Photographs
  • Complex images with many colors
  • Situations where file size matters
  • Web images
  • No transparency
  • Quality degrades with each save
  • Text and sharp edges can blur

PNG

Lossless compression: Reduces file size without losing data

  • Screenshots
  • Graphics with text
  • Images needing transparency
  • Logos and icons
  • Images that will be edited further
  • Larger file sizes than JPG
  • Overkill for photos

The Transparency Factor

PNG supports transparency. JPG doesn't.

  • Transparent backgrounds
  • Logos on different colors
  • Overlays

Use PNG.

Quality Comparison

  • 100% = Large file, best quality
  • 80% = Good balance
  • 60% = Visible degradation
  • Lower = Noticeable artifacts

Each time you save a JPG, it loses quality. Save originals as PNG or keep source files.

PNG: Same quality always—no degradation from saving.

When File Size Matters

  • Photo at 1000px: JPG ~150KB vs PNG ~500KB
  • Logo: PNG ~20KB vs JPG ~50KB (with better quality)

Other Formats

WebP: Newer format, smaller than both, not universally supported

GIF: For simple animations, limited colors

SVG: Vector graphics, infinite scaling, small files

Practical Examples

Email an event photo? → JPG
Screenshot of a bug? → PNG
Company logo? → PNG
Profile picture? → JPG
Infographic? → PNG
Product gallery? → JPG

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