The man who put a computer in your pocket and changed how we live
10
Episodes
4h 9m
Total Time
Beginner
Level
Steve Jobs (1955-2011) co-founded Apple in a garage and built it into the world's most valuable company. Along the way, he revolutionized personal computing, animated films, music distribution, and smartphones. Brilliant, difficult, inspiring, and infuriating—often simultaneously.
These values—craftsmanship, simplicity, excellence—defined his career.
Together, they had complementary skills that would change the world.
In the Jobs family garage, Apple Computer was born:
Jobs championed the Macintosh project, envisioning "a computer for the rest of us":
The exile would prove transformative.
Fired from his own company, Jobs started over:
Pixar proved Jobs could succeed outside Apple—and as a collaborator, not just a dictator.
Apple, near bankruptcy, acquired NeXT for $400 million—and Jobs returned:
Each product seemed to arrive just when the world was ready for it.
According to his sister Mona Simpson, his last words were: "Oh wow. Oh wow. Oh wow."
His products—and his example—continue shaping our world.

The man who put a computer in your pocket and changed how we live
10 audio lessons • 249 minutes total
Born to unwed parents, adopted by Paul and Clara Jobs. Growing up in Silicon Valley. Meeting Wozniak. The blue box phone phreaking. Dropping out of Reed.
Apple I and hobbyist beginnings. Mike Markkula's bet. Apple II and mass market success. Going public at 25. The youngest Fortune 500 CEO.
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The vision of computing for everyone. The Macintosh team and pirate culture. The 1984 Super Bowl ad. Launch and initial reception. Jobs's management style.
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Conflict with John Sculley. The board chooses Sculley. Jobs's forced resignation. Devastation and new beginnings. NeXT: 'the perfect computer.'
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Buying Lucasfilm's graphics group. Near bankruptcy. Toy Story and triumph. Jobs the movie mogul. Disney acquisition. A $7 billion exit.
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Apple near death. Acquiring NeXT and bringing Jobs back. Cutting the product line. 'Think Different' campaign. iMac: computing made friendly again.
1,000 songs in your pocket. iTunes Store transforms music industry. The digital hub strategy. From computer company to consumer electronics.
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Secret project 'Purple.' Reinventing the phone. June 29, 2007. App Store ecosystem. Destroying Nokia, BlackBerry, and old paradigms.
Jobs's design obsessions. Integration of hardware and software. 'Design is how it works.' The intersection of technology and humanities. Why details matter.
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Cancer diagnosis and denial. Pancreatic cancer. Final years and products. October 5, 2011. The complicated legacy: genius, tyrant, visionary.
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